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Using our SEO expertise to increase knowledge for an important cause
Decades of research have shown that residential care institutions such as orphanages are detrimental to children’s development and well-being regardless of how well they are-run. ReThink Orphanages decided to commission a study to assess the scale of the pro-active demand for orphanage volunteering. As a longstanding, active member of ReThink Orphanages and expert in international SEO and international SEA, AAB Marketing was chosen for this task.
Traditional SEO techniques — based on IT knowledge as well as automated or semi-automated tasks — are quickly losing their importance. Google’s Panda and Penguin filters have played an important role in raising awareness of the development, but they are just the beginning. Skills that come from marketing and customer relations are taking over and will dominate the search engine optimisation landscape in the future, with public relations as the new key skill set.
People who volunteer abroad with orphans might cause more harm than good. This is why we have chosen not to publish orphanage projects on wegweiser-freiwilligenarbeit.com. Instead, we promote other forms of volunteering with children and offer information about related problems, because volunteers might indirectly support child trafficking in some countries.